You can always follow -up with a more detailed text-heavy reminder email later, if required. An image, video or gif can cut the number of words you need to use to get your point across. Rich media like photos of your venue or videos of your speakers will likely motivate attendees to RSVP more than your descriptive copy.Īim to keep your content snappy, as readers may otherwise lose interest and click away. WhenFor highlighting things like location, venue and swag, you should show, not tell. Some aspects of an event look better than they sound. If you have a world-famous speaker or an open bar, mention those in your invitation email to drum up interest and build anticipation. Would you want to attend this event if you weren’t running it? Is your value proposition and its biggest selling points being pushed? What is your audience looking for in an event?Īre you motivating people to attend this event? Even if you think you’ve gotten your point across, take a step back to ask yourself: Why people should attend your event, not just how or when, should be front and center in your email content. Email contentĪs much as the body copy of your event invitation emails needs to be functional, it also needs to be exciting. After all, events can be an expensive investment, so ensuring they are aligned with your overall marketing efforts and process will help you to get your money’s worth. Portraying consistent brand assets will help your event invitation emails to build on the brand awareness generated by your other marketing efforts. You also need to consider your company’s colors, fonts and image style. Your company’s logo isn’t the only element of your brand design and identity to feature in your invitation emails. This helps to make your brand memorable, which boosts the chances that your events deliver a return on investment (either right away or, long after the event is over).
Your logo design is the heart of your brand, so make sure to feature it prominently in the email design of all of your invitation email campaigns.įor event marketing especially, consistent use of your logo (from invitations to cocktail napkins) will build brand awareness and recognition. If an email recipient misses your send name, your header logo can serve to remind them who's invitation they’ve just opened. This will have a big impact on your email’s click-through rates. That way, readers know why they’re clicking and what to expect once they do. While there’s no magic subject line and preview text formula that will guarantee your audience’s attention, focus on being both exciting and informative and include the event name. This so-called ‘second subject line’ gives you a second chance to explain what’s inside the email and incentivize recipients to open it. Preview text displays either directly next to or below the subject line. It’s a crucial part of every email marketing strategy. Save the less interesting event details for inside the email itself and focus on writing a catchy subject line instead.
Your event invitation email’s subject line should feature the most exciting, interesting, intriguing aspects of your event in order to boost open rates. Now’s not the time to play coy about what your event has in store.
If you want your invitation to stand out and have a chance of being seen, your email subject lines need to inspire the click-through. With well over 300 billion emails sent and received every day, inboxes are crowded by nature. Alternatively, if you want invitations to come from an individual, include the company name somewhere in the subject line. It’s important to make sure to set the send name to your company name on your invitations. That’s because business emails carry more authority and assure guests that the event is official and sponsored by your company. Send nameĮvent invitations that come from your business email rather than your personal address are more likely to capture a reader’s attention. Whether you’re using an email invitation template or coding from scratch, there are a few things that make any invitation email more effective.īefore we get into the specifics, here are some structure and branding ideas to improve your email invite performance. What makes an effective invitation email?
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